00 / PLAYBOOK
How Potior scales globally without becoming a copy. Format, access, distribution, experience, merch, retention, partners and content — one operating system.
01 · STANDARD
Same test in every city — globally comparable times. Potior = identical bike block + functional block, same watts/kg target, one real world ranking.
02 · ACCESS
Open / Pro / Doubles / Relay / Corporate. Lower the entry barrier and multiply tickets per event (1 athlete = 2–3 registrations).
03 · DISTRIBUTION
Certify indoor cycling clubs as Potior Affiliate. They pay a license, sell slots and become a free acquisition channel.
04 · EXPERIENCE
Big arenas, broadcast production, music, DJ. The event is an experience — not just a competition.
05 · MERCH
Finisher tee, medal, official photo with time stamped. High margin and organic virality on social.
06 · RETENTION
Los puntos se acumulan en cada evento → World Championship. Un motivo para inscribirse varias veces al año.
07 · PARTNERS
No Coca-Cola. Wahoo, Zwift, Whoop, endurance nutrition brands — partners who belong to the category.
08 · CONTENT
Own hashtag + post-race reel template. Athletes become the marketing engine.
09 / EXECUTION
Join the founding wave — athletes, clubs and partners shaping the first Potior season.
